Samaranch Cup Junior Tennis Challenger 2024 ASICS Tennis Junior Tour officially unveiled
The Samaranch Cup Junior Tennis Challenger 2024 ASICS Tennis Junior Tour Guangdong-Hong Kong-Macao was officially unveiled in China's Hong Kong Special Administrative Region on May 11 and Macao Special Administrative Region on May 12. As an original competition of ASICS, the Tennis Junior Tour has received widespread attention and recognition since its launch in 2022 as it provides a professional competition platform and communication opportunities for young people who love tennis. This year, the competition is linked to the Guangdong-Hong Kong-Macao Greater Bay Area, gathering outstanding young tennis players from all over the country to swing for their dreams.
This year, the ASICS Tennis Junior Tour has been officially upgraded to a Class B event in China Tennis Junior Tour. This tour will compete over four rounds to select multiple outstanding young players, while the finals will be held in Shanghai in October. As the main organizer, ASICS places great emphasis on upgrading and building the entire event experience and has spared no effort to provide professional event platforms and high-quality participation services for domestic tennis youth for three consecutive years. In addition, this year's tour also specially invited Yang Weiguang, former head coach of the national team and chief of the coaches for the Tokyo Olympics, to serve as the coach of the Hong Kong Masters Training Camp, providing professional technical guidance to participating athletes. At the same time, ASICS-signed athlete Yang Zhaoxuan and Wang Kangyi have been invited to interact with young people on site to enhance their enthusiasm for competition.
At the opening ceremony, ASICS also officially launched the "Dream Voices" program, which will collect the sports dreams of participants during this year's competition and help more young people realize their dreams on the tennis court with brand's resources and equipment. Moreover, the Samaranch-ASICS Xiangyang Foundation also awarded special funds for youth tennis exchange to the Hong Kong, China Tennis Association and the Macau Tennis Association. The two sides will work together in the future to support the development and exchange of youth tennis in the Guangdong-Hong Kong-Macao Greater Bay Area. At the same time, the Hong Kong, China Tennis Association and the Macau Tennis Association also awarded ASICS the title of "Strategic Partner," injecting sustained momentum into the development of youth sports through joint efforts from multiple parties.
Tsuyoshi Nishiwaki, senior managing director of ASICS Greater China, said, "ASICS has always been focused on the sports and health development of Chinese youth, and hopes to inspire more young people's interest and love for tennis and sports through hosting such competitions, promoting their physical and mental health. In the future, ASICS will continue to increase investment in related competitions, provide more opportunities and platforms for young people, and inject more vitality into the vigorous development of the national health cause."
ASICS has always been based on the brand concept of "Sound Mind, Sound Body," and has helped promote the healthy development of Chinese youth by various means such as hosting high-quality sports events and collaborating with deep enterprise school cooperation. In March, ASICS officially launched the global campaign "Move your mind with ASICS" along with several running events, aiming to help the public strengthen their bodies and minds through exercise, encourage more people to enjoy a healthy lifestyle oriented by their hearts, and enjoy the motivation brought by sports.
In the future, ASICS will also promote the effective implementation of sports and education integration with higher quality event resources and more diverse cultural exchange activities, contribute brand strength to the construction of a sports powerhouse, and call on more people to participate in sports to "move their mind."